Seminars

Seminars

We organise cultural seminars with leading experts in cross cultural communication and Chinese consumer behaviours to train your staff to face any challenge. Any mispronounced word or small gesture could offend you or your customers and create a bad image for your brand, that’s why it is essential to obtain valuable insights into the cultural difference that exist between two worlds far apart such as China and Europe.

The seminars are organised biannually in different cities and you will be able to attend the one you wish according to where you reside. They will cover different aspects of the Chinese culture, consumer behaviour, basic language training, Chinese outbound trends and future developments, and provide you the tools needed for communicating verbally and non-verbally with your customers. You will not become fluent in Mandarin Chinese after a few hours of training, but even the smallest attempt of speaking the language can result in pleasant reactions from your customers.

Knowing various aspects of the Chinese culture will also put you a step in front of you competitors as it will provide you with sound knowledge of the national holidays and high seasons that will attract more visitors to your destination. Large events of this scale, moreover, are a perfect occasion for socialising and networking with other retail shop owners and sale assistants who are facing the same challenges as you, and exchanging ideas on how to improve one’s own business in different ways you may have not thought about.